October 7 Attacks Lead to 300% Surge in Jewish Live Chat Service with Rabbis

Following the Hamas terrorist attacks in Israel on October 7, Aish.com’s live chat service, which connects users directly with leading rabbis, has experienced a 300 percent increase in usage. This surge reflects the growing need for connection and spiritual guidance among Jews worldwide.

Aish reports receiving over 5,000 chat responses monthly, averaging more than 225 per day. Many of these chats evolve into extended conversations, often continuing on platforms like WhatsApp. These interactions help unaffiliated or disconnected Jewish individuals reconnect with their Jewish identities and form bonds with other Jews.

The increase in chat usage is attributed to several factors, including the global rise in antisemitism and a newfound curiosity about Israel post-October 7. Additionally, there is a “yearning for meaning and community in the face of life’s uncertainties, and a desire for deeper meaning and spirituality in the face of a fast-paced modern culture where spiritual needs have been put on a backburner for too long,” according to Aish.

Rabbi Tzvi Broker, who oversees Aish.com‘s Live Chat, noted, “We’re hearing from so many Jews who feel profoundly disconnected, whether due to living in areas with little Jewish community or lack of affiliation growing up. The personal nature of these interactions, coupled with their anonymity, creates a safe space to ask questions and begin exploring. Having a live rabbi to connect and share with has been a draw for many, and we’re seeing lives transformed as a result.”

Broker and his team assist chat participants in gradually incorporating Jewish rituals and traditions into their lives. They also connect them with peers through Aish’s new online community, Aish+, facilitating continued learning and engagement.

“It’s amazing to witness lives being transformed in such profound ways,” said Broker. “Jews around the world are finding threads of connection to their heritage, and tapping into the depth and wisdom of our tradition to find meaning, community, and resilience in these challenging times.”

Bob Diener, founder of hotels.com and the seed funder of Aish.com’s live chat, added, “The chat has been a powerful way for people to connect one-on-one with a spiritual leader and have their unique questions answered in a non-threatening and non-intimidating way. The chat’s rabbis are connecting so many people to their roots who otherwise don’t know where to go for guidance.”

Aish CEO Rabbi Steven Burg emphasized the impact of these connections. “Each of the people we connect with demonstrates a broad yearning to explore Jewish spirituality, peoplehood, and identity. We are happy to provide both while connecting them with local Jewish communities in their area, if there is one, to continue their journey.”

Share this story and subscribe to our newsletter to stay informed and connected.